Earlier today in Las Vegas, at the Consumers Electronics Show, Ford Motor Company announced their new features and capabilities of SYNC - called Traffic, Directions, and Information - next level of SYNC and how it plans to be the leader in connectivity, making it affordable for millions. Mark Fields, President of the Americas, said by summer of 2009 Ford's entire North American Lineup will offer this must have technology and that they expect to have 1 million SYNC-equipped vehicles on the road by the third quarter of 2009.

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Cut #1:	"The beauty of SYNC is that also it is totally upgradable we can add new features and applications without having to actually touch the vehicle. Ford is the only manufacturer that gives its customers the ability to simply download new features and add them to their vehicles." :19 sec.
	The turn-by-turn navigation system for directions, information on gas station or restaurant location and most importantly the piece of mind of life saving 911 assist are all free.
Cut #2:	"We're the only automaker, with this kind of, what we call kind of clock speed embraced by technology companies that bring product to market on a regular 6 to 9 month cycle. And it's all about bringing the product fresh and it's all about giving customers what they want wherever they might call home." :17 sec.
	Fields says the system makes people better drivers. He also says it's all possible through innovation and true collaboration with other companies like Microsoft, INRIX and now Best Buy.
Cut #3:	"I'm also happy to announce our new partnership with the leading electronics retailer, Best Buy. They'll be helping us build awareness of SYNC and providing tech support through their Geek Squad. It's through partnerships like Best Buy and Microsoft and countless others that we're building new roads connecting more people than ever and making connectivity technology affordable for millions of customers, today and in the future." :26 sec.
	Jim Buczkowski, Director of Electrical Systems Engineering at Ford Motor Company said consumers staying connected to friends, family and the world has never been more important and that is what this new SYNC systems will do for them.
Cut #4:	"Whether they're in their office, whether they're at home or whether they're in their car, they want to stay connected. With their friends their family, their information, their music, their entertainment and so making that seamless connection, car, home, office, is really important." :15 sec.
	According to Buczkowski, SYNC is a basic platform to which a number of additional forms of connection and communication can be added.
Cut #5:	"We added 911 assist and vehicle health report, and we’re now adding traffic directions and information which will be available in the spring as a new set of SYNC services that will give you navigation capability and more information at your voice command." :13 sec.
	Ford is partnering with Microsoft and other recognized companies, INRIX, TeleNav, Tellme(a Microsoft subsidiary), M/A-COM and Airbiquity-- to enable the new service to connect to real time data, and the best news for consumers is that it comes "free" with the vehicle.
Cut #6:	"Well, working with our partners, we've been able to really leverage the technology to be able to deliver it through SYNC. We're able to optimize and make it a good value proposition to our customers." :09 sec.
	The new features will launch later this year on select 2010 models and will roll out cross the entire Ford, Lincoln, and Mercury lineup by 2011.