• The all-new 2009 Ford F-150 has earned a Residual Value Award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections.
• The 2009 Ford F-150 also has won “Truck of Texas” from the Texas Auto Writers Association, Popular Mechanics’ Automotive Excellence Award in the Workhorse category and “Best Overall Half-Ton Pickup” in PickupTrucks.com’s annual shoot out.

DEARBORN, Nov. 24, 2008 – The country’s best-selling pickup also is projected to have the segment’s best residual value for the 2009 model year, according to Automotive Leasing Guide (ALG). 

The new 2009 Ford F-150 has earned a Residual Value Award from ALG, which predicts the truck will retain the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease term.  The new F-150 is the first Ford, Lincoln or Mercury brand vehicle to capture the honor.   

“The ALG Residual Value Award further validates that we are building vehicles that customers really want and value,” said John Felice, general manager, Ford, Lincoln, Mercury Marketing. 

“F-150’s projected resale value is a reflection of the quality, durability, product attributes and value that were designed into the truck from the beginning,” he added.  “High residual value helps lower the cost of vehicle ownership.  We understand how important that is to our customers.”

ALG, a California-based consulting and data-gathering firm, says its Residual Value Awards are derived from carefully studying segment competition, historical vehicle performance and industry trends. 

The new 2009 Ford F-150 continues piling up accolades, recently winning the prestigious “Truck of Texas” distinction from the Texas Auto Writers Association, capturing the “Workhorse” category of Popular Mechanics’ Automotive Excellence Awards as well as being named PickupTrucks.com’s “Best Overall Half-Ton Pickup.”

Customers are responding positively, too.  Approximately 1,700 new 2009 Ford F-150 pickups were sold in October, before the company launched its national advertising campaign for the truck.  Sales are expected to rise significantly in November, as new models are moving quickly. 

“The 2009 F-150 is averaging 7 to 14 days on dealer lots before being sold,” said Felice.  “Plus, we’re still in the process of building inventory levels of the new truck.  Overall, the new F-150 is meeting our expectations.  We’re very pleased.”    

On sale now, the new F-150 delivers class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds – a combination no other competitor can match.

The new truck also offers unsurpassed fuel economy that has improved an average of 8 percent across the entire lineup, thanks to a wide range of engineering enhancements.  The fuel economy gains reach as high as 12 percent versus the prior model year on F-150 models equipped with the high-volume three-valve, 5.4-liter V-8 engine.  Plus, the F-150’s SFE package – which is available on highest-volume XL and XLT series – delivers unsurpassed fuel economy of 15 mpg city and 21 mpg highway.

The new 2009 F-150 is built at the Dearborn (Mich.) Truck Plant and Kansas City Assembly Plant.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.