The new 2011 Ford Fiesta is one of this year's Top 10 Coolest New Cars Under $18,000, according to editors of Kelley Blue Book's kbb.com, who describe Ford's new small car as "better looking, nicer inside and even more fun" than the Honda Fit – one of Fiesta's main competitors. Cars making the 2010 list were chosen based on safety, fuel economy, interior size, comfort and technology. They also were judged on fun-to-own and fun-to-drive factors – which kbb.com calls that "je ne sais quoi that separates the dullards from the brilliant."

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