NEW YORK, April 1, 2010 – Bark Buckle UP – the recognized leader and experts for pet travel safety – awarded the Pet Safe Choice Vehicle Awards "TOP DOG" today at the 2010 New York International Auto Show. This year, Bark Buckle UP's founder Pet Safety Lady Christina Selter and her furry friends awarded "TOP DOG" Pet Safe Vehicle of Choice and announced the Pet Safe Hotel, Retailer, and Airline of choice. During the presentation, Greg Kleva, host of Martha Stewart radio show "It's a Dogs Life," the Pet Safety Lady, and furry friends wearing the Doggie Seat Belt hopped in and out of cars and stole the show with their animal antics and demonstrations of dog and car travel safety.

This year's Pet Safe winners included the Ford Edge (Vehicle of the Year), BassPro Shops (Retailer of the Year), Sheraton Hotels (Hotel of the Year) and Southwest Airlines (Airline of the Year).

"Most people don't think about it, but in only a 35 mph accident with a 60-pound pet it becomes a 2,700-pound projectile. This will injure the pet, passengers, driver or the pet may escape the vehicle and cause a second accident or become agitated and bite the first responder that is on scene doing their job," stated Selter.

The registered vehicles are evaluated on a variety of pet-related aspects, including how easily the vehicle accommodates animals and kennels of various sizes, ease of access to pet from within the vehicle, ease of pet entry and exit, ventilation for animals in the rear, as well as whether the vehicle has pet-friendly surfaces, adaptability for third party pet travel or safety gear. Ford received four out of the top ten honors for 2010 Pet Safe Vehicles of Choice List, including the Ford Transit Connect, Edge and Flex and the Lincoln MKT.

"With more than 340,000 vehicles sold since it was originally launched in late 2006, the Ford Edge has been meeting the needs of customers who demand style, technology, performance and capability in a compelling package," said Brett Burin, Ford Edge Marketing Manager. "We look ahead with excitement this summer to the arrival of the new 2011 Edge, which adds even more revolutionary technology and class-leading performance. And with a suite of safety features, flexible seating and nearly 70 cubic feet of cargo space, the Ford Edge is perfect for those traveling with pets."

Doggie Seat Belt is the newest As Seen On TV product to offer real solutions to problems without breaking the bank. "When the weather is nice, you see dog heads hanging out the window all of the time," said Anand "Andy" Khubani, President and CEO of Ideavillage Products Corp. and distributor of the Doggie Seat Belt. "Since we all love our pets and enjoy taking them with us, Doggie Seat Belt was designed to be as easy and convenient as possible to buckle up our pets when they are in the car. This should help to decrease the chance of injury to a dog or passenger in the event of an accident."

The 2010 Pet Safe Vehicle of Choice TOP DOG Ford Edge award was accepted by Burin.

2010 Pet Safe Retailer, Hotel and Airline

BassPro Shops
Sheraton Hotels
Southwest Airlines

Statistics

35 mph accident with a 60-pound pet unrestrained becomes a 2,700-pound projectile
98% of dogs do not travel properly restrained in a moving vehicle
Driver distraction causes more accidents than any other issue
82% of pets travel on vacation with their owners
Pet friendly lodging has increased 300% since 2005
Over 70 million homes in America have a pet

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About Christina Selter
“Pet Safety Lady” has been featured on more than 250 TV stations nationwide including National networks, as well as radio, print, and online venues. Recently featured in her first national TV commercial, produced several PSA’s and the Pet Safety seminar that will be attended by the public FREE at more than 4000 locations in the U.S. and Canada summer 2010. Selter’s first children’s book, “Be Smart Ride Safe®,” will be published in 2010. Pet Safety Lady founder of Bark Buckle UP and the Bark Buckle UP Charity, works closely with first responders, auto manufacturers, airline, marine and other pet experts to help educate, inform, and protect America’s pets. Pet Safety Lady travels the country teaching pet safety to the public and works with Police, Fire, National Guard, Coast Guard EMT, K9 units, FEMA dogs, animal services, pet rescues, and volunteers her time to help save pets lives. Her Bark 10-4 program has delivered more than 8,000 pet oxygen masks to Fire Chiefs in the U.S. and Canada. She has been featured with many Fire and Police Chiefs in the media educating the public on pet safety and has frequently been the host of first responder press conferences nationwide.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About Ideavillage Products Corporation
Headquartered in Wayne, New Jersey, Ideavillage Products Corporation has been bringing innovative products to market under the As Seen On TV banner since 1999. Dedicated to providing affordable quality products offering solutions to life’s everyday problems, the As Seen On TV category has become one of today’s most popular lines of consumer goods and includes Doggie Seat Belt, Smooth Away, HD Vision WrapArounds, MicroTouch Magic, and more. All products are available directly while select products are available at food, drug, and mass retail outlets nationwide. Ideavillage actively supports charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, and more. For more information on the Doggie Seat Belt visit www.doggieseatbelt.com.