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Materiality Matrix

Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

High Current or Potential Impact on Company

High Concern to Stakeholders

Fuel Economy

Definition/Description Global issue, but particular focus on Ford U.S. fleet
Comments Increasingly driven by regulatory requirements as well as Ford's voluntary product CO2 goal; of increasing interest to government and investors
Trend (from previous analysis) Already at the highest level
Level of control or influence High
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