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Materiality Matrix

Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

High Current or Potential Impact on Company

High Concern to Stakeholders

Dealer Viability

Definition/Description Size of dealer network; profitability and creditworthiness of dealers
Comments "Dealer relationships" issue redefined as viability due to mismatch of number of dealers with vehicle demand
Trend (from previous analysis) NEW
Level of control or influence Medium
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