Innovation
Innovation

Global by Nature, Local by Nurture

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Accelerating the development of new products that customers want and value is a key component of Ford’s business strategy. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full line of high-quality products with global appeal. Moving forward, the company is putting additional resources behind the Lincoln luxury brand, offering advanced technologies and distinctive designs.

 

Cars

Throughout 2010 Ford continued market share growth in the car sector with high-quality, fuel-efficient offerings bringing bold designs, multiple convenience technologies, comprehensive safety features and engaging driving dynamics. 2010 saw the North American introduction of the small Fiesta. With a class-leading array of seven airbags and a high-strength steel structure, Fiesta shows that a 40-mpg small car can be big on safety. The iconic Mustang added new engines, including a 305-horsepower V6 that combines responsive performance and 31 mpg highway. A powerful new 5.0-liter was also introduced, delivering unexpected fuel efficiency. Ford revealed the global Focus, with 80 percent parts commonality from region to region in an affordable package of style and technology with premium levels of available content. The new Focus joins a range of successful global nameplates. In India, Ford debuted the Figo, a small car with expressive design, high quality and a space-efficient hatchback configuration for this emerging market.

 
Utilities

The reinvention of a proud nameplate and the introduction of cutting-edge technology highlight Ford’s world-class utility vehicles. Explorer – the vehicle that defined the SUV segment – has been completely reinvented with game-changing fuel efficiency, safety, technology, capability and quality. A key factor in Explorer literally breaking new ground is its terrain management system (pictured on left) that allows customers to select the setting they need – normal, mud, sand or snow. Utilities were paced by record sales for Escape, Ford’s small sport utility vehicle, and Edge, Ford’s midsize crossover. The new Edge was highlighted by the arrival of industry-exclusive MyFord Touch™, a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. The all-wheel-drive Ford Edge was launched in China at the end of 2010. It will deliver segment-leading fuel economy, a strong new design with quality materials and MyFord Touch. The voice-activated technology also will be offered in Mandarin – a first for Ford Motor Company in the China market. Kuga was a hit in Europe, with the best full-year volume and share for Kuga since its launch in 2008. The focal point of Ford’s latest investment in Brazil is the development of a new global vehicle, EcoSport. The small SUV will be produced locally for both Brazilian and export markets.

 

Ford Trucks

The most extensive powertrain overhaul in the 62-year history of F-Series trucks – delivering best-in-class performance, fuel economy, capability, durability and reliability – helped power Ford to the top again. The F-Series was the best-selling truck in America for the 34th year in a row and the best-selling vehicle – car or truck – for the 29th year in a row. Ford changed the game early in 2010 when it introduced the all-new 2011 Super Duty featuring the 6.7-liter V8 Power Stroke® turbo-diesel that delivers best-in-class power and fuel economy. Super Duty also has the highest towing and payload ratings in the industry. The 2011 F-150 features four all-new engines, including Ford’s award-winning EcoBoost™ in its best-selling vehicle. America’s best-selling full-size van for 31 years running, E-Series marks its 50th anniversary in 2011 with premium technology to better serve customers including SYNC® and industry-exclusive

 

Ford Work Solutions™

Now on the horizon for 180 global markets is the all-new Ranger. The latest in a wave of global products driven by the One Ford strategy, Ranger has been transformed to establish true pickup truck leadership. The compact pickup, designed and engineered in Australia, is based on a new global compact truck platform.

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