Ford Motor Company announced total sales in November were down 30 percent versus a year ago, while industry-wide auto sales in November were down an estimated 35 percent. Ford Motor Company Sales Analyst, George Pipas, says the company still gained market share for the second consecutive month.
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"That means two months in a row now, our market share has been higher then it was in 2007 in October and November, that's an encouraging sign, it's a silver lining in an otherwise very cloudy, dark cloudy economic and auto sales picture." : 17 sec. |
| That silver lining is by no means meant to sugar coat a dismal economic forcast, but Pipas says one of the reasons there is a market share increase is because the company is focused on executing Ford's plan and their new product. | |
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"Clearly we are in the midst of a very aggressive new product introduction, three products were introduced this fall, the Flex the MKS and now the 2009 model F-150." :13 sec. |
| Early next year three new mid-sized sedans along with Hybrid versions will emerge with the Ford Fusion and Mercury Milan and Pipas says the new product will just keep coming throughout 2009. | |
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"In the spring time an all-new Taurus and a redesigned Mustang that has gotten rave reviews at the L.A. Auto show, Later on there will be more products as well as Fords' Eco-Boost technology will make it's debut in several Ford products." :15 sec. |
| Product is only part of a winning formula to help Ford through these tough economic times. Pipas says no-one should overlook the number of significant endorsements from independent third parties toward Ford, for its quality and safety. |
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"We're now on par with Honda and Toyota and this month we got more good news on the safety front, more five-star vehicles, more Insurance Institute of top safety picks then any other manufacture, fuel economy that is unsurpassed in several key segments like full size pick-ups, like mid-sized cars." :20 sec. |
Pipas says Ford must stay focused and continue to move forward by controlling their own future. |
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"We can't control the talk, we can't control the economy, we can't control the job market, all we can do is to continue to execute our plan.":07 sec. |
| Looking into the future Pipas expects auto sales to be lower, on an industry wide bases, in 2009. | |
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"Our feeling is that probably next year we're looking at a sales level that's lower than 13.5 and it'll be a tough year, it'll certainly stress test our plan and our resolve to stick to it." :10 sec. |
| The company plans to produce 430,000 vehicles in the first quarter of 2009 down from 692,000 vehicles produced during the first quarter of 2008 further indicating Fords' plan to align capacity with customer demand. |
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