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- The 2009 Lincoln MKS plays a leading role in “RPM,” a new crime thriller microseries on TNT, which will be featured within primetime episodes of “Law & Order” Oct. 21 and 29. Ten two-minute dramas will air during each program.
- In “RPM,” the lead character will use features available in the new Lincoln MKS – such as the next generation navigation with SIRIUS® Travel Link™ and SYNC – to help solve a crime.
- In conjunction with “RPM,” Lincoln and TNT.tv also will present the “Lincoln RPM Sweepstakes,” which will allow viewers to register online for the chance to win a new 2009 Lincoln MKS.
DEARBORN, Mich., Oct. 15, 2008 – The 2009 Lincoln MKS stars in “RPM,” a new crime thriller microseries on TNT that will air during Lincoln-sponsored commercial breaks in back-to-back one-hour episodes of “Law & Order” starting at 8 p.m. on Tuesday, Oct. 21, and Wednesday, Oct. 29.
“By working with Turner to develop the series from the ground up, we were able to infuse Lincoln’s DNA into every element of ‘RPM.’ The Lincoln MKS is an integral part of the storyline, specifically how the vehicle’s technology is used and the main character’s interaction with it,” said Thomais Zaremba, Lincoln communications manager. “This type of unique branded entertainment enables us to reach our target customers through engaging, entertaining, richer content.”
Written by Wendy West (“The Closer”) and directed by Steve Shill (“Deadwood,” “Dexter”), “RPM” centers around the character of Reed Marks, played by actor Jonathan Schaech, who is a former homicide detective called back to duty to help solve a four-year-old murder investigation.
Throughout the microseries, Marks utilizes the advanced technology available in his Lincoln MKS, such as the next-generation navigation system with SIRIUS Travel Link, which is voice-activated and offers up-to-the-minute travel information, as well as the award-winning, industry-exclusive SYNC voice-activated hands-free communications system, to crack the case.
“Branded entertainment on TNT has dramatically evolved over the last few years, becoming more sophisticated alongside our consumers and technology,” said Linda Yaccarino, executive vice president and general sales manager, Turner Entertainment Ad Sales & Marketing. “Through custom content like our microseries, we are able to leverage our marketing partners’ brand attributes with compelling storylines and content from some of the top names in Hollywood.”
In conjunction with “RPM,” TNT.tv also will host the “Lincoln RPM Sweepstakes,” starting Oct. 17. TNT will drive awareness for the consumer promotion both on-air and online, while Lincoln will feature the promotion on the Lincoln MKS Showcase on DISH Network. The grand prize winner will receive a new 2009 Lincoln MKS.
About Turner Network Television (TNT)
Turner Network Television (TNT), television’s destination for drama and one of cable’s top-rated networks, offers original series, such as the acclaimed and highly popular detective drama “The Closer,” starring Kyra Sedgwick. TNT is also home to powerful one-hour dramas, such as “Bones,” “Cold Case,” and “Law & Order;” broadcast premiere movies; compelling prime-time specials, such as the “Screen Actors Guild Awards®;” and championship sports coverage, including NASCAR and the NBA.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 229,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.