BRENTWOOD, Essex, 18 December, 2008 – Ford has launched a brand new version of its popular customer website (www.ford.co.uk) using the latest online technology to deliver an easily accessible, user-friendly and practical tool for car and light commercial vehicle buyers across the UK.
The site offers detailed information for car and van buyers, and even provides potential customers with the ability to book test drives at their nearest Ford dealer.
Roelant de Waard, Ford of Britain chairman and managing director, said: “The new Ford customer website is a natural progression of Ford’s 'Feel the Difference' campaign which reinforces the choice of Ford as a leading supplier of high quality cars and vans.”
Visitors to the site can research the price and specification of cars and vans, and a special vehicle configuration feature allows users to specify the vehicle of their choice according to a wide set of criteria including budget, body style, fuel type and number of seats.
The site boasts a flexible and easy-to-use navigation structure and the latest online graphics to create an informative and engaging visitor experience. It can easily be viewed on a number of platforms, including PC, Mac, mobile phone or PDA.
Visitors can also scan and download electronic versions of the latest car and van details in convenient and environmentally friendly PDF eBrochure formats.
The all-new site is part of Ford’s ambitious ENGInE – European Next Generation Interactive Experience – initiative which is using the latest online technology to help customers make informed purchasing decisions for their next vehicles.
