Investor News

As gas prices rise, Ford’s fuel-efficient cars post 33% increase

April Highlights:

• Ford Canada #1 in April and year-to-date
• Overall Ford sales were up 9%
• Overall car sales increased 33%
• Overall truck sales rose 3%
• Ford Focus sales were up 3%
• Ford Mustang sales increased 73%
• Ford Transit Connect sales were up 162%
• Ford Escape sales rose 5%
• Ford Explorer sales increased 143%
• Ford F-Series sales were up 5%
• Lincoln MKZ sales rose 4%

OAKVILLE, Ont., May 3, 2011 – Ford Motor Company of Canada, Limited saw sales increase 9 per cent compared to the same period last year and marking the best April in 11 years. Strong car sales delivering a 33 per cent increase in April helped to drive Ford sales to #1 in Canada with positive results from fresh new vehicles like Fiesta, Ford’s popular compact car, posting its best month ever.

"Ford’s strategy to improve fuel economy in anticipation of higher gas prices is paying off as consumers are placing a higher priority on fuel efficiency in the showroom," said David Mondragon, president and CEO, Ford of Canada. ”Ford offers 7 vehicles that deliver best-in-class fuel economy, more than any other brand in Canada including 4 vehicles that deliver 5.7L/100km (50 imperial mpg) or better -- a claim no other automaker can make."

Full-sized trucks have also experienced record-breaking sales this month, powered by F-150’s all-new V-6 EcoBoost engine which offers better payload and towing than comparable V-8 engines with up to 20 per cent better fuel economy. Almost half of all F-150 customers are choosing the EcoBoost engine showing customers are definitely focused on fuel economy as they purchase big trucks in Canada.

"We see sales opportunity at Ford throughout the second quarter with good supply of Canada’s most fuel efficient models,” said Mondragon.

For example, the all-new 2012 Ford Focus with fuel economy of 4.8L/100 km is now starting to arrive at dealerships. With its unparalleled range of smart technologies, outstanding fuel economy and dynamic performance and handling, Focus will set a new standard in the small car segment.

Ford Motor Company of Canada, Limited
April 2011 Vehicle Sales

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May 3, 2011