Regional Review > Middle East & Africa > 

Customers and Products

Encouraging Safer Driving

Driving Skills for Life (DSFL) program.

As well as advancing road safety through vehicle technologies – including driver assist and semi-autonomous features such as speed limiters, lane-keeping and blind spot systems – we encourage safer driving through our global Driving Skills for Life (DSFL) program.

Since establishing DSFL in the United States in 2003, we have progressively rolled out the program around the world. During 2016, DSFL was launched in several countries across the Middle East and Africa, including Zimbabwe, Nigeria, Angola, Kenya and Uganda. In the Middle East, the program was first launched in the United Arab Emirates and Saudi Arabia in 2013.

DSFL features some of the newest and most innovative tools and techniques to teach drivers to become safer and more aware, thus enabling them to make sound decisions behind the wheel.

The curriculum includes the special Drunk Driving Suit and Drunk Goggles. Participants have the opportunity to wear these to gain perspective on how being over the legal alcohol limit can slow movement, reduce coordination, blur vision and make tasks difficult. The program includes eco-friendly driving tips in order to reduce fuel consumption and minimize impact on the environment. In 2017, Ford also introduced training for night-time driving in Saudi Arabia.