Performance and Data > People and Communities > 

Dealers

A. Overall Dealer Attitude

Relative ranking on a scale of 1–100 percent

 201420152016
Ford (winter/summer score)85/8585/8583/81
Lincoln (winter/summer score)77/7777/7878/78
Industry (winter/summer score)80/8080/8080/79

Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey conducted biannually.