Customers and Products

We use life cycle assessments to understand and reduce the overall impacts of our products and the materials we use; we are developing sustainable technologies to improve fuel economy; and we’re exploring alternative fuel and powertrain options across our portfolio.

As part of our plan, we have invested heavily in electric vehicles, providing customers with efficient, low-carbon alternatives. We are also leaders in the use of sustainable, bio-based and recycled materials, helping us to enhance fuel economy, performance and end-of-life options.

The quality and safety of our products remain priorities of the utmost importance. We are committed to designing and manufacturing vehicles and technologies that achieve high levels of safety across a wide range of real-world conditions. We continue to get high marks in key public and private crash-testing programs, as well as in customer satisfaction and quality surveys, while our global Ford Driving Skills for Life education program is seen as an equally important contribution to road safety.